I’d love to see more levels of data to this, but you can only go one level down. I presume that has more to do with available data than application; I wanted to compare education to defence, but I believe education is hidden with Local Authorities.
I like the emboldening to highlight what’s required (although I wonder how it compares to the usual asterisk in testing), and the bracket as a reminder of what these details are for (billing).
This wouldn’t work if it wasn’t relevant content. I’m not sure it is in this case, but it certainly got my attention.
What I find slightly funny about this is that its designed to grab your attention away from the related links (which do the same thing), almost like they know there’s too much on the page, and this is a bit of a hack.
Just a short post to say that I’ll be posting screenshots from the most excellent skitch.com mac screengrab software from now on, in an effort to comment more frequently on UX and also enliven this blog!
Say for example you want to show your wireframes to your client in the “logged out” and “first time visit” states, Polypage allows you to click through all your wireframes to demonstrate such a case. Later on when you decide to demonstrate the “logged in” state, all you do is toggle it in the top menu and continue your presentation.
Traditionally, developing a prototype like this would have been quite time intensive; tools like polypage and jquery make this kind of work quick and easy. Having a working prototype makes it very easy to show stakeholders and developers what you’re thinking.