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Archive for the 'marketing' Category

So at the beginning of July I sat down with web copywriter Ellen de Vries to refine some copy for a project I’m working on (more on that later). She asked me a series of questions that we attempted to answer together, in order to refine the ideas I want to present and produce some [...]

Last night was a lot of fun, thanks to everyone for coming to an indoor event when there was such lovely weather and a beach so close by!
I am much happier with the results this time: the time I spent revising the concepts really paid off. I managed to explain the key points in less [...]

Big thanks to everyone who came along last night: the weather was really dreadful (extra cake for you lot next time)! For those who attended: a PDF of my slides (9 mb), and the page of exercise links.
I think the event went pretty well: the feedback was positive from geeks and non-geeks alike.
My favourite moment [...]

So its been a while since I’ve blogged: I’ve had lots to say but not really enough time to do the articles justice. I don’t want to add to the noise that’s already out there: you’ll see from my digg article that it took me a while to process the results and write the article. [...]

A moment ago I visited boingboing.net (as I often do) and for the first time ever I noticed the top banner ad, instead of applying a mental blind spot like most users do. I was struck by why this happened, and had an idea….
Before I continue, I truly hope that:

this idea I’ve just had won’t [...]