Categories for marketing

Selling software online? Make it cheaper.

November 6, 2008

(Images on this post got toasted…. sorry) Back in September I attended clearleft’s dconstruct conference. One presentation in the day really stuck out, and reviewing the slides again today I felt inspired to comment/echo one particular point. Joshua Porter used some psychology principles to examine how to provide a persuasive user experience. See the slides... View Article

Accidental manipulation of attention

May 2, 2007

A moment ago I visited (as I often do) and for the first time ever I noticed the top banner ad, instead of applying a mental blind spot like most users do. I was struck by why this happened, and had an idea…. Before I continue, I truly hope that: this idea I’ve just... View Article