Ben Sauer’s Blog

So an idea that Sophie and I have had bubbling away for quite some time is starting to get moving. We’re joined by Danny Hope of Hobo Internet in our efforts, who persuaded me over lunch that the key idea was good enough to put some serious effort into.
We’ve started a blog to track our [...]

A moment ago I visited boingboing.net (as I often do) and for the first time ever I noticed the top banner ad, instead of applying a mental blind spot like most users do. I was struck by why this happened, and had an idea….
Before I continue, I truly hope that:

this idea I’ve just had won’t [...]