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moo.com: a joy to use

Last week I attended The Future of Web Design in London (more on that later).

One of the more interesting talks was given by Denise at moo.com. Moo make mini-business cards with your own photos printed on one side. Denise’s talk was about how to address a user of a website, and how to create character for your site by thinking carefully about how you address users. Her advice is very valuable, because moo certainly impressed me, and left me with a warm fuzzy feeling.

A real patriotI hadn’t heard of moo before, but I have been handed business cards created using it, and wondered where they came from. Becoming aware of moo was timely for me: I need a new batch of business cards. The thought of handing someone a business card with this photo on it both amused me and filled me with horror.

I’ve just finished creating a batch of simple business cards using it, and I really had to blog about it, simply because it was one of the most pleasant web experiences ever: short, sweet, easy, cheap, and even though I’ve left the site, I’ve got something personal to look forward to in the post.

Users of flickr can just click the moo link on the home page of flickr to get started. Some plus points:

  • its very cheap. £13 gets you 100 cards (with as many photos as you like within that 100)
  • I filled in virtually no forms (I paid using paypal, which had my delivery address)
  • I uploaded no photos (my entire flickr set was retrievable through moo)

The only vaguely involved task was to choose the photos and define a crop, which was simple and fun. I’m going to order some more fairly soon (creating greeting cards from your photos is another option), just to examine the interface more closely!

The tight integration with third parties (flickr/paypal) was very impressive. I am reminded of my first painful experience of ordering photo prints online: moo was an absolute joy in comparison.

Highly recommended.

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